Anne Carter - Book Marketing Using Paid Advertising

Top Shelf Author Advice is a collection of comments made by a group of outstanding authors during Author Interviews and Studies presented by HBSystems Publications. Today's advice comes from:


Anne Carter

Author Genre: Romance, Mystery & Thrillers, Young Adult

Website: Beacon Street
Twitter: @PamRipling
Goodreads: Check Out Goodreads
Pinterest: Check Out Pinterest
Facebook: Check Out Facebook
E-Mail: annecarter@beaconstreetbooks.com
Spotlight Author Interview - Anne Carter



Question
Is there a value in marketing your books using paid advertising?

Answer
“I do believe that print advertising is no longer very effective in the book marketing world. I once paid quite a tidy sum to advertise in Romantic … Magazine and saw virtually no return.”



Source Post
Book Marketing Using Paid Advertising - A Study

Self-published Author Anne Carter @PamRipling (aka Pam Ripling) is an award-winning writer of romantic mysteries, lighthouse fiction and a variety of other works! She is the founder of Murder, We Wrote.



Author Recommended by: James Moushon, a Mystery Writer and writing industry blogger and HBSystems Publications, a Publisher of ebooks and the sponsor of the following blogs:
HBS Author's Spotlight
Top Shelf Author Advice
eBook Author’s Corner
HBS Mystery Reader’s Circle

Disclaimer
This blog is for information only. It is not an endorsement of the comments or advice discussed in the post. This blog features author’s information gained from the author or the Internet and is by invitation only.

Permission from the author is required via email to publish this information. It is not a group, subscription or forum. HBSystems Publications Copyright 2014

Sydney Landon - The Process of Being a Self-Publisher

Top Shelf Author Advice is a collection of comments made by a group of outstanding authors during Author Interviews and Studies presented by HBSystems Publications. Today's advice comes from:


Sydney Landon

Author Genre: Romance - Contemporary

Website: Sydney Landon
Twitter: @SydneyLandon1
Goodreads: Check Out Goodreads
Pinterest: Check Out Pinterest
Facebook: Check Out Facebook
E-Mail: sydney@sydneylandon.com
Spotlight Author Interview - Sydney Landon



Question
Being a self-publisher, do you outsource much of the process?

Answer
On my first book, I pretty much did it all. I designed my cover, did my own formatting and handled everything myself. By the second book, I learned that no matter how good you think you are at editing, you need to hire someone to do that for you. If you are on a small budget, spend it on an editor. Readers will pick up on things that you won't notice. I also had someone design my covers after the first one.



Source Post
Sydney Landon - HBS Author's Spotlight



Author Recommended by: James Moushon, a Mystery Writer and writing industry blogger and HBSystems Publications, a Publisher of ebooks and the sponsor of the following blogs:
HBS Author's Spotlight
Top Shelf Author Advice
eBook Author’s Corner
HBS Mystery Reader’s Circle

Disclaimer
This blog is for information only. It is not an endorsement of the comments or advice discussed in the post. This blog features author’s information gained from the author or the Internet and is by invitation only.

Permission from the author is required via email to publish this information. It is not a group, subscription or forum.
HBSystems Publications Copyright 2014

Tara Sivec - Free eBook Promotions gain Exposure

Top Shelf Author Advice is a collection of comments made by a group of outstanding authors during Author Interviews and Studies presented by HBSystems Publications. Today's advice comes from:


Tara Sivec

Author Genre: Romance/Suspense, Humor, Chick Lit

Website: tarasivec.com
Twitter: @tarasivec
Goodreads: Check Out Goodreads
Pinterest: Check Out Pinterest
Facebook: Check Out Facebook
E-Mail: tara@tarasivec.com
Spotlight Author Interview - Tara Sivec



Question
What was your goal in having a Free eBook Promotion?

Answer
Exposure
“If I have to give away free books to get my name out there more, that’s okay with me. One free book could bring in five new fans when the person tells them they loved the book, and that is totally worth the price.”



Source Post
Free eBooks Promotions Can Be Pure Gold for Authors

Bestselling Author Tara Sivec @tarasivec is the author of the Chocolate Lovers series.



Author Recommended by: James Moushon, a Mystery Writer and writing industry blogger and HBSystems Publications, a Publisher of ebooks and the sponsor of the following blogs:
HBS Author's Spotlight
Top Shelf Author Advice
eBook Author’s Corner
HBS Mystery Reader’s Circle

Disclaimer
This blog is for information only. It is not an endorsement of the comments or advice discussed in the post. This blog features author’s information gained from the author or the Internet and is by invitation only.
Permission from the author is required via email to publish this information. It is not a group, subscription or forum.
HBSystems Publications Copyright 2014

Dianne Harman - Finding Your Readers

Top Shelf Author Advice is a collection of comments made by a group of outstanding authors during Author Interviews and Studies presented by HBSystems Publications. Today's advice comes from:


Dianne Harman

Author Genre: Romance and Literary Fiction

Author's Blog: Dianne Harman Author
Website: Dianne Harman Author
Twitter: @DianneDHarman
Goodreads: Check Out Goodreads
Pinterest: Check Out Pinterest
Facebook: Check Out Facebook
Spotlight Author Interview - Dianne Harman



Question
How do find your reading audience?

Answer
Starting Point
You must know your audience before you to start looking for your readers.

Finding a reading audience is one of the most difficult things an author has to deal with, particularly if you write contemporary fiction which crosses several genres…I'm a believer that no one is going to look for your works if they're under a rock, so I think multi-exposure is critical. If you write in a very specific genre, I think it's much easier to target your audiences.



Source Post
Authors: Finding Your Readers On-line

Author Dianne Harman @DianneDHarman is Award Winning Bestseller Romance author.



Author Recommended by: James Moushon, a Mystery Writer and writing industry blogger and HBSystems Publications, a Publisher of ebooks and the sponsor of the following blogs:
HBS Author's Spotlight
Top Shelf Author Advice
eBook Author’s Corner
HBS Mystery Reader’s Circle

Disclaimer
This blog is for information only. It is not an endorsement of the comments or advice discussed in the post. This blog features author’s information gained from the author or the Internet and is by invitation only.

Permission from the author is required via email to publish this information. It is not a group, subscription or forum.
HBSystems Publications Copyright 2014

Ruth Cardello - Using Free eBooks Promotions

Top Shelf Author Advice is a collection of comments made by a group of outstanding authors during Author Interviews and Studies presented by HBSystems Publications. Today's advice comes from:


Ruth Cardello

Author Genre: Romance - Contemporary

Author's Blog: Bestselling Author Ruth Cardello Presents…
Website: Ruth Cardello
Twitter: @RuthieCardello
Goodreads: Check Out Goodreads
Pinterest: Check Out Pinterest
Facebook: Check Out Facebook
E-Mail: minouri@aol.com
Spotlight Author Interview - Ruth Cardello



Question
What was your experience using free eBooks promotions?

Answer
Hoping for a recommendation from a non-buyer.
“I put my first book FREE on all the major vendors in April of 2011. Since then approximately 1 million people have downloaded it. Now, not all read it, I’m sure. Also, not everyone loves it. However, enough people come back to purchase book 2 that I consider it the number one most successful promotion I did for my book series. It put my book in the hands of many readers who may not have taken a chance on a new author if they had to pay for the first book.”



Source Post
Free eBooks Promotions Can Be Pure Gold for Authors

New York Times and USA Today Bestselling Author Ruth Cardello @RuthieCardello is the author of the Legacy Collection.



Author Recommended by: James Moushon, a Mystery Writer and writing industry blogger and HBSystems Publications, a Publisher of ebooks and the sponsor of the following blogs:
HBS Author's Spotlight
Top Shelf Author Advice
eBook Author’s Corner
HBS Mystery Reader’s Circle

Disclaimer
This blog is for information only. It is not an endorsement of the comments or advice discussed in the post. This blog features author’s information gained from the author or the Internet and is by invitation only.
Permission from the author is required via email to publish this information. It is not a group, subscription or forum.
HBSystems Publications Copyright 2014

Chrissy Anderson - Getting Book Reviews

Top Shelf Author Advice is a collection of comments made by a group of outstanding authors during Author Interviews and Studies presented by HBSystems Publications. Today's advice comes from:


Chrissy Anderson

Author Genre: Chick Lit, Romance, Humor And Comedy

Author's Blog: Chrissy Anderson
Twitter: @AskChrissy
Goodreads: Check Out Goodreads
Pinterest: Check Out Pinterest
Facebook: Check Out Facebook
E-Mail: Chrissy@askchrissy.net
Spotlight Author Interview - Chrissy Anderson



Question
What is your method in Getting Book Reviews?

Answer
My method for getting reviews is simple- Every time a new person *LIKES* my facebook page, I post a message directly to them on my page thanking them for *LIKING* me and I ask for them to leave a review on Amazon (I provide the link making it as easy as possible for them) and tell them I’ll look for the review the next day. The acknowledgment and the call-to-action usually results in a speedy AND good review. Also, because of the true life love triangle storyline of The List Trilogy, I get a lot of personal emails from women asking me for advice. I’m quick to reply and I always ask if they’ve left a review on amazon. I constantly reiterating that I rely on reviews for sales and that I’m grateful for the time and effort it takes to leave one.



Source Post
Getting Book Reviews: The Methods Award-Winning Authors Use – A Study

Chrissy Anderson @AskChrissy writes Chick Lit, Romance, Humor And Comedy novels.



Author Recommended by: James Moushon, a Mystery Writer and writing industry blogger and HBSystems Publications, a Publisher of ebooks and the sponsor of the following blogs:
HBS Author's Spotlight
eBook Author’s Corner
HBS Mystery Reader’s Circle

Disclaimer
This blog is for information only. It is not an endorsement of the comments or advice discussed in the post. This blog features author’s information gained from the author or the Internet and is by invitation only.
Permission from the author is required via email to publish this information. It is not a group, subscription or forum.
HBSystems Publications Copyright 2014

Carol Davis Luce - On Free Book Promotions

Top Shelf Author Advice is a collection of comments made by a group of outstanding authors during Author Interviews and Studies presented by HBSystems Publications. Today's advice comes from:


Carol Davis Luce

Author Genre: Mystery & Thrillers, Romance, Literature & Fiction

Author's Blog: CAROL DAVIS LUCE
Website: CAROL DAVIS LUCE–NightWriter
Twitter: @CarolDavisLuce
Goodreads: Check Out Goodreads
Pinterest: Check Out Pinterest
Facebook: Check Out Facebook
E-Mail: caroldluce@gmail.com
Spotlight Author Interview - Carol Davis Luce



Question
What was your experience in having Free Book Promotions?

Answer
Ranking dropped
“It can be useful for the first in a series, and for new authors breaking into the market. I’ve had better success with the .99 cent book promotions where, after the sale… I’m not a big fan of giving my books away. The two times I had a Free promotion, my ranking dropped significantly, only to quickly rise higher than before the promotion. I strongly feel that in the past year the market has been glutted with free ebooks. Stop the insanity, please!”



Source Post
Free eBooks Promotions Can Be Pure Gold for Authors

Author Carol Davis Luce @CarolDavisLuce is the known as the NightWriter for her series of "Night" mystery novels starting with Night Stalker.



Author Recommended by: James Moushon, a Mystery Writer and writing industry blogger and HBSystems Publications, a Publisher of ebooks and the sponsor of the following blogs:
HBS Author's Spotlight
eBook Author’s Corner
HBS Mystery Reader’s Circle

Disclaimer
This blog is for information only. It is not an endorsement of the comments or advice discussed in the post. This blog features author’s information gained from the author or the Internet and is by invitation only.
Permission from the author is required via email to publish this information. It is not a group, subscription or forum.
HBSystems Publications Copyright 2014