Claude Bouchard - Book Marketing using Book Bundles with Other Authors

Top Shelf Author Advice is a collection of comments made by a group of outstanding authors during Author Interviews and Studies presented by HBSystems Publications. Today's advice comes from:


Claude Bouchard

Author Genre: Mystery & Thrillers

Website: Claude Bouchard Books - Crime Thrillers and other Stuff...
Twitter: @ceebee308
Goodreads: Check Out Goodreads
Pinterest: Check Out Pinterest
Facebook: Check Out Facebook
E-Mail: claude@claudebouchardbooks.com
Spotlight Author Interview - Claude Bouchard



Question
What was your goal in bundling your novel Vigilante with other author's novels?

Answer
9 Killer Thriller Project
Idea: “Sometime in September, I was contacted by bestselling author, Russell Blake, who asked if I was interested in taking part in a book bundle to be released as soon as feasibly possible. Blake's vision was a box set of already successful works by various established authors with the objective of widening the readership base for all participants. The idea had definite promise and the collection of nine authors and novels was soon established, the result being 9 Killer Thrillers. Production was coordinated by Blake with certain requirements overseen by John Betcher, Melissa Foster and me. All participants were involved in spreading the word via their websites and social media platforms upon release.”

Goal: “Since our primary goal was readership expansion versus financial gain, all agreed that a 99 cent price point should improve our chances to maximize distribution all while likely covering production and advertising costs. Less than two days following its October 21st release, the bundle sat at #69 in the Top 100 on Amazon.com. Though it has slid back in ranking since, it's been hovering steadily around the #300 mark for over two weeks. Though I'm not at liberty to share specific sales numbers, I can confirm that all costs have been covered and multiple thousands of copies have sold thus far. I'd say we've met our objective.”

This boxed set was quite successful as the authors attested. Their main goal was to gain exposure at a low cost. It’s like the ebook giveaways that are so popular in our industry. They get readers to sample their product and hope the readers will return for more and/or tell someone else about it.



9 Killer Thrillers




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Source Post
Ebook Marketing: Boxed Sets are Gaining Exposure and Sales

Best-Selling Author Claude Bouchard @ceebee308 writes Mystery & Thrillers novels in the Vigilante Series.



Author Recommended by: James Moushon, a Mystery Writer and writing industry blogger and HBSystems Publications, a Publisher of ebooks and the sponsor of the following blogs:
HBS Author's Spotlight
Top Shelf Author Advice
eBook Author’s Corner
HBS Mystery Reader’s Circle

Disclaimer
This blog is for information only. It is not an endorsement of the comments or advice discussed in the post. This blog features author’s information gained from the author or the Internet and is by invitation only.

Permission from the author is required via email to publish this information. It is not a group, subscription or forum. HBSystems Publications Copyright 2014

Melissa Foster - Developing Social Media Relationships

Top Shelf Author Advice is a collection of comments made by a group of outstanding authors during Author Interviews and Studies presented by HBSystems Publications. Today's advice comes from:


Melissa Foster

Author Genre: Literature & Fiction, Mystery & Thrillers

Author's Blog: Amazon Author's Page
Website: Melissa Foster
Twitter: @Melissa_Foster
Goodreads: Check Out Goodreads
Pinterest: Check Out Pinterest
Facebook: Check Out Facebook
Spotlight Author Interview - Melissa Foster



Question
How does Social Media fit into your goals and marketing plans?

Answer
For me, social media has been a blessing. I'm a naturally gabby person, and I love to share what I've learned in publishing. Social media allows me to connect with readers across the world, and it's a great avenue for sharing writing related information with writers everywhere. But for me, social media has a more powerful impact on a more important aspect of what I like to share, which is inspiration for seeing the positive side of life, gentle reminders to care about others, and share your joy. To me, success doesn't bring happiness as well as helping others does, and social media has been a gift to me in that way.

As for weeding out the noise, I'm kind of a Twitter addict. You'll notice that I respond to each and every person who tweets to me, unless for some reason I don't see the tweet, which certainly happens, though not often. I don't pay any attention to those who tweet nastiness or drop the "f" bomb, in fact, I block them pretty quickly. There's not much room for negativity in my life. I prefer to surround myself with positive energy. But, there is a lot of valuable information being tweeted by many, and I learn something valuable on a daily basis.

As for my overall marketing plan, I don't think in terms of the typical marketer looking for sales. My life is about building relationships, and for that purpose, social media plays a big role into my life.



Source Post
Melissa Foster - An Author Interview in the HBS Author's Spotlight

Award-winning Author Melissa Foster @Melissa_Foster is the author of several International bestselling novels and the founder of the World Literary Café, Fostering Success and the social and support network for women, the Women’s Nest.



Author Recommended by: James Moushon, a Mystery Writer and writing industry blogger and HBSystems Publications, a Publisher of ebooks and the sponsor of the following blogs:
HBS Author's Spotlight
eBook Author’s Corner
HBS Mystery Reader’s Circle

Disclaimer
This blog is for information only. It is not an endorsement of the comments or advice discussed in the post. This blog features author’s information gained from the author or the Internet and is by invitation only.
Permission from the author is required via email to publish this information. It is not a group, subscription or forum.
HBSystems Publications Copyright 2014