Wednesday, October 15, 2014

Claude Bouchard - Book Marketing using Book Bundles with Other Authors

Top Shelf Author Advice is a collection of comments made by a group of outstanding authors during Author Interviews and Studies presented by HBSystems Publications. Today's advice comes from:

Claude Bouchard

Author Genre: Mystery & Thrillers

Website: Claude Bouchard Books - Crime Thrillers and other Stuff...
Twitter: @ceebee308
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Spotlight Author Interview - Claude Bouchard

What was your goal in bundling your novel Vigilante with other author's novels?

9 Killer Thriller Project
Idea: “Sometime in September, I was contacted by bestselling author, Russell Blake, who asked if I was interested in taking part in a book bundle to be released as soon as feasibly possible. Blake's vision was a box set of already successful works by various established authors with the objective of widening the readership base for all participants. The idea had definite promise and the collection of nine authors and novels was soon established, the result being 9 Killer Thrillers. Production was coordinated by Blake with certain requirements overseen by John Betcher, Melissa Foster and me. All participants were involved in spreading the word via their websites and social media platforms upon release.”

Goal: “Since our primary goal was readership expansion versus financial gain, all agreed that a 99 cent price point should improve our chances to maximize distribution all while likely covering production and advertising costs. Less than two days following its October 21st release, the bundle sat at #69 in the Top 100 on Though it has slid back in ranking since, it's been hovering steadily around the #300 mark for over two weeks. Though I'm not at liberty to share specific sales numbers, I can confirm that all costs have been covered and multiple thousands of copies have sold thus far. I'd say we've met our objective.”

This boxed set was quite successful as the authors attested. Their main goal was to gain exposure at a low cost. It’s like the ebook giveaways that are so popular in our industry. They get readers to sample their product and hope the readers will return for more and/or tell someone else about it.

9 Killer Thrillers

Order the Book From: Amazon
Buy from Barnes and Noble

Source Post
Ebook Marketing: Boxed Sets are Gaining Exposure and Sales

Best-Selling Author Claude Bouchard @ceebee308 writes Mystery & Thrillers novels in the Vigilante Series.

Author Recommended by: James Moushon, a Mystery Writer and writing industry blogger and HBSystems Publications, a Publisher of ebooks and the sponsor of the following blogs:
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